Hopped Up is inspired by my side-project Thursday Happy Hour and the many great beers introduced to me by our contributing editor. As I started to search out more unique beers and taste new styles, surprisingly often the path to great craft beer led back to San Diego.

This project aims a spotlight on the San Diego brewing culture: The home brewers, craft beer makers, pub owners, alehouses and individuals that have been key players in defining San Diego as a world class beer region.

San Diego as a craft beer capitol seems an anomaly. When I arrived here in late 1993 the locals seemed happy with swilling MGD and Bud Light. The Corona (with a lime!) came out for special occasions. I was a Seattle micro-brew snob at the time and this was disappointing. Perhaps the lack of true ales and lagers is what turned a handful of San Diegans into home brewers, lighting the fuse to something that would put the city on the map for more than its beach towns.

By exploring the passion of these individuals, hearing their stories and seeing their dedication I hope to create a portrait of San Diego’s unique face as a world-class craft beer producer.


Gary Allard

To see my photography portfolio, visit www.garyallard.com.

Enjoy a good cocktail? Check out my collaborative super-fun side project ThursdayHappyHour.com

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