The name says it all. Sid Mikhail runs this shop-inside-a-shop located in the Super JR Market on 7th avenue. Last week I met up with Sid and we popped open a Russian River Temptation, spent some time talking about his special inventory, and I shot a few frames after the shop closed for the night.
The store is family owned and Sid came into the business not long ago. Originally he and his brother wanted a little piece of the beer cooler to stock some of their favorite craft beers. Soon a small following of craft-beer fans developed, more hard to find beers were stocked, then a complete remodel to the store to fit the now 700+ brews on hand.
Sid isn’t in it to make huge markups either. It’s nice to see the pricing consistently below any other source in the city – even the breweries themselves. Sid wants to share the bounty of brew, pass along knowledge and is more than happy to give plenty of suggestions based on your taste. He’ll even do private beer tastings and customize the styles for your guests.
With the Temptation gone, he sent us on our way with a newly procured bottle of Hercules Double IPA from Great Divide, something that more than a few beer geeks are very happy about. Go see Sid, ask him what’s good these days and he won’t let you down. And, with the selection, you won’t leave empty-handed.